Ralph Lauren Summer Internship Project

Intern Marketing Project for Women's Polo Launch Prompt: Design a creative Marketing/Branding strategy for the launch of Women's Polo. My team's idea was to tie each of the 3 design deliveries (Chic Americana, Downtown Girl, and Romantic Rebel) to an avatar. Customers would be prompted to take a style quiz on the brand's homepage, which would match them to an avatar, and bring them to landing page of looks and items curated to fit that avatar's style.